Selling cars today means doing business online. Car shoppers spend the majority of their time shopping for vehicles on the web. They’re looking up makes, models, and local dealerships at home, at work, on their phones – even when they’re already on the lot. Your website needs be rich with information, quick-loading, and come with all the answers car shoppers have. If your car dealership website doesn’t have all these features, you’re missing out on the chance to sell more cars.
Your website is your digital showroom. You need a complete, up-to-date inventory with unique product descriptions. Your inventory descriptions go a long way toward improving your search engine page results (SERPs). When someone searches for the type of vehicles you sell in your city, these will help your website rank closer to the top.
Your inventory is also your digital showroom. This is where you want to catch customers’ eyes and sell them on a brand-new vehicle. It can be tempting to rely on manufacturers’ descriptions, but you should add some of your personality to it.
Your inventory should also be integrated with any car dealer live chat software you use, so that operators have all the information, product photos, and hyperlinks they need to woo the customer.
Yes, your website needs to have your prices. Some car dealers balk at the idea of sharing this information with customers and competitors. Keeping it secret is not working. Customers want to be able to buy cars the way they buy furniture – with the click of a button. Millennials, now becoming the largest block of car buyers, would rather pay fixed prices than negotiate at all.
#3 Car Dealer Live Chat Software
When customers come to your website, is someone there to answer their questions? With car dealer live chat software, your online dealership is open 24/7. Software companies like Gubagoo offer live chat specifically designed for car dealerships. The functions and depth of service are better tailored to your business. For example, Gubagoo offers app-based integration to your sales team. Through their RESQ app, your sales team can watch live as live chats happen and join the conversations to provide more insight and connect with consumers. It also offers comprehensive reporting so that you can see how effectively it works.
Live chat is more than just a way to generate leads. It’s your way to connect to customers online. Don’t miss out on the full potential of car dealer live chat software.
Your blog is an essential part of your website. Not only does Google reward websites that regularly feature new content, people come back to websites that provide value-added information. Feature pieces with tips on car maintenance, trade-ins, or portfolios of new models.
Your website has become your most important advertising tool. Keep it updated regularly, make your inventory detailed and appealing, update your blog, and start using car dealer live chat software to get more out of it.