Digital signage is an advertising technology that focusses on providing a communication platform that goes above and beyond non-digital means to provide results. It’s a cool method of adverting, but that’s not why it’s popularity is growing by the day. Many business owners are resorting to digital signage in an attempt to add value to their marketing efforts and ultimately grow the business – and it works.
Digital signage utilizes electronic displays — LED, LCD, and projectors — to advertise and increase awareness of new products in the market. The content displayed on the monitor is controlled using a computer via a digital signage software. This form of advertising is mostly found in places such as train stations and airports, fast food outlets, retail stores, hotels, etc.
Why Digital Signage Is Important
Today, many business owners are using digital signage solutions to increase awareness of their products and services. Digital signs, as a form of advertising, gives businesses an edge over the competition thus helping them become more successful within their respective industries. Here are some of the major reasons why business managers and professional communicators should use digital signage to convey their message.
Showcase Your Work
Digital signs give companies a platform to showcase their work. Displaying some of the projects you have done promotes your brand and reinforces trust in your services since most people tend to trust peer recommendation over advertising. For instance, if you run an architectural firm, you can set up a slideshow where prospective clients can view some of the projects you have completed.
Influence Purchase Decisions
In business, it’s possible to link the success or failure of a business. Since most purchase decisions are made within the store, using a system of digital displays to show high-quality images and videos of your products can have an impact on the buyer’s decision. Digital signs can be a great tool for influencing the purchase decisions.
Easy to Update Content
Digital signage systems use powerful software to upload and show images of products on the displays. The best thing about these signs is that they are easily updatable. If for instance, you run a restaurant, you can easily change the images being displayed on the screens depending on the time of day, i.e., breakfast, lunch, and dinner.
Traditional advertising methods such as print, radio, and television capture attention in a direct manner, digital signage does it subtly. Digital signs connect with customers easily because elements such as online videos and news feeds allow the technology to break through the noise. Combine the HD displays, vivid colors, and target specific content and see your business grow
There are many advantages of using digital signs in your business some of which go beyond advertising. Digital signage can also be a very effective communication tool in the workplace. In addition to that, digital signage is a lot cheaper than traditional advertising methods. The initial set up costs can be a little high, but you can compare it to the costs of running your ads on TV, radio, and print media constantly.