What is the ultimate goal of my website?
This question took three days of my valuable time right before I was pitching my idea to our first investors.
Sooner enough I realized how important this question was. So, after few years of practice and two failed ventures, I finally understood the power of a good website.
As my friend from web design Auckland agency said: “You need to put yourself in the eyes of your customer before you’re willing to develop a website.”
Here are some tips that can help you design a website that your people will love.
- Use global fonts
The font is the first thing that your users notice. With so much diversity around the globe, you need to use fonts that are globally recognized and loved.
You need to use fonts that look good to the eye. You also need to make sure that font is read by the system worldwide.
The most common fonts are sans-serif, arial, and Helvetica. Use these fonts as global fonts in your design and customers will feel familiar to use your website.
- Use the white space well
Most of the designers ignore the white space. They think it is just stupid space that can be adjusted where the design doesn’t meet the need of the customer.
But in reality, the white space needs to be used wisely. You need to place the design elements in a way that there is space for the white space.
White space gives your user the ability to focus on what is important. If you give white space on places where you have highlighted the main theme of the business that would be really great.
In this way, you will be able to direct the focus on your customers to something that is important to them.
- Plan the flow of your website
Surely just like my friend from website design Auckland initiated the while design in a simple way. You also need to make the elements simple.
Avoid complicating the design. There are many websites out there that are using designs that are difficult to comprehend. You, on the other hand, need designs that are easy to browse and looks good to the eyes.
It is not just about designing sites for Google search, for now, it is about designing sites that customers love to revisit, and revisit.
To wrap it all
As a designer, I feel that you need to make designs that are loved by everyone who visits your website. With so many sites around the internet, you need to plan things in a way that your design stands out from the crowd.
To make this possible you need to work hard on the design aesthetics. You need to make sure that every design looks good to the eye.
In doing so, you also need to take care that the usability of the website is not suffered. Once you get these simple things right it will be easy for you to get the rest of the things right.