Whether you have organised a conference or lecture, you want to make sure that you are giving the audience the best experience that they can possibly have. An engaged and motivated audience is more likely to retain the information that they have been told, rather than forgetting everything as soon as they leave the room.
You want to make sure that people use this information wisely rather than letting it get lost in the back of their minds. You might think that it is impossible to physically quantify the return on investment, but technology makes this possible. What does the return on investment of an event actually involve?
When you ae running an event or a conference, you need to build up a base of subscribers that you can share information with. This could be information in the form of a newsletter or a series of emails. The advantage of using event return on investment systems is that you can capture the entire email list of the people that are attending the event.
People can choose to opt out of these email lists if they want to, but they risk losing out on a wealth of engaging and challenging information. This is the first step towards a satisfactory return on investment for the event.
What The Audience Did During The Event
With the advent of file sharing services, it has become increasingly common for conference attendees to read notes and slides that have been shared through the cloud. It is useful to know which information people looked at and which information was largely ignored by the audience. This will help the event organisers to tailor their content for future events. The information can be re-arranged in order to improve the rate at which content is read.
How The Audience Engaged With The Process
The audience needs to engage with the process in order for the conference to be worthwhile. There are lots of different ways that people can engage. They might comment on certain pieces of content, or they may even like the social media content which is being produced by the organisers of the conference. This highlights the fact that the attendees are interested in the information which is being provided.
If lots of people are engaging with the content, then they will be more receptive to promotional and educational content which is sent to them via their email addresses.
What The Overall Data Reveals About The Audience
The conference organisers can pull all of the data about the attendees together, and make some deductions from the results. If a lot of people are scrolling through slides but not engaging with social media, then maybe the Facebook and Twitter accounts need to be revised completely. Social media helps to build up a community and generates leads.
Measuring the return on investment of a conference is something that should be common practice for all organisers.